In this 4-part module, you’ll learn the 4 types of retargeting campaigns my agency uses to turn stragglers and prospects on the fence – into customers and clients.

These are advanced-level strategies, so make sure you go through the core training first!

Here are a few things you’ll pick up during this module:

Like baking a cake, retargeting requires the right mix of content. There are 2 main pieces of content you need for retargeting campaigns. If you use one without the other, it’s like baking a sugar-free cake (with no artificial sweeteners). And like your cake, your retargeting campaign won’t be getting any repeat interactions.
How to structure your retargeting campaigns like Google Maps directions for maximum sales. If your prospect has already been through one step, we’re not going to bring them back to the original spot like an outdated GPS. We’re going to show them the next step in their journey, guiding them closer to the sale.
Haters and trolls will decrease the performance of one type of retargeting ad (really annoying when the ad starts off profitable). Here are 2 ways to combat these keyboard warriors without affecting the performance of your ad.
How to get in front of indecisive prospects for pennies on the dollar without being annoying… while driving them closer to the sale. Research shows the more someone sees you, the more they’ll like you. (The propinquity effect)
Google likes to automatically turn on booby traps to drain your ad budget. I’ll show you what settings to use and what unprofitable settings to turn off.

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